Branding & Marketing
Northline Group
3.2× return on ad spend
Visual identity refresh, landing page system, and paid media creative that repositioned the brand in a competitive market.
Northline Group was losing share to newer competitors with sharper positioning. They needed a cohesive brand system and campaign assets that could perform across paid, organic, and sales channels.
Inconsistent visuals across touchpoints weakened trust, while underperforming ad creative drained budget without clear attribution or a repeatable creative framework.
We refreshed the visual identity, built a modular landing page system, and produced a paid media kit with audience-specific messaging. Every asset tied back to a single brand narrative and measurable conversion goals.
Project details
Client
Northline Group
Category
Branding & Marketing
Year
2024
Key result
3.2× return on ad spend
From kickoff to launch — the step-by-step process we followed with Northline Group to reach measurable results.
Stakeholder workshops and competitor analysis clarified positioning gaps and the narrative Northline needed to own.
Logo, typography, color, and visual language were refined into a cohesive system with campaign-ready templates.
Landing pages, ad creative, and sales collateral launched in waves with consistent messaging across channels.
ROAS, CPL, and engagement data drove weekly creative iterations and budget shifts toward top performers.
Stakeholder workshops and competitor analysis clarified positioning gaps and the narrative Northline needed to own.
Logo, typography, color, and visual language were refined into a cohesive system with campaign-ready templates.
Landing pages, ad creative, and sales collateral launched in waves with consistent messaging across channels.
ROAS, CPL, and engagement data drove weekly creative iterations and budget shifts toward top performers.
Key performance indicators tracked before and after launch for the brand refresh campaign engagement.
3.2×
Return on ad spend
Average ROAS across paid social and search
-28%
Cost per lead
CPL reduction after creative and landing page refresh
+60%
Landing page CTR
Click-through on campaign-specific pages
12
Campaign templates
Reusable landing page layouts for future launches
The defining capabilities and decisions that shaped the final product for Northline Group.
Campaign-ready page templates let Northline launch new offers in days while keeping design and conversion patterns consistent.
Paid social and search assets were tailored to distinct buyer segments with messaging mapped to each stage of the funnel.
Every touchpoint — ads, landing pages, email, and sales collateral — tells the same repositioned story.
ROAS and CPL data drove continuous A/B testing on headlines, visuals, and CTAs to scale what worked.
• Updated logo, color palette, typography, and brand guidelines
• Landing page templates for campaigns and product lines
• Paid social and search ad creative across multiple formats
• Email and sales collateral aligned to the new identity
• Campaign performance reporting with ROAS and CPL tracking
Figma
Webflow
Google Ads
Meta Ads
HubSpot
“The rebrand gave us a clear story to tell in every channel. Our paid campaigns finally feel cohesive, and the return on ad spend speaks for itself.”
Marcus Webb
Marketing Director, Northline Group
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Answers about scope, timeline, and outcomes for the Northline Group project.
What was included in the Northline brand refresh?
The project covered visual identity, brand guidelines, landing page templates, paid media creative, email collateral, and performance reporting across channels.
How long before campaign results improved?
Creative and landing pages launched within the first month. Paid media ROAS improved steadily over the following 8–10 weeks as we optimized toward top performers.
Did you manage paid media or only provide creative?
We handled both strategy and execution — audience targeting, ad creative, landing page alignment, and weekly optimization based on ROAS and CPL data.
Can the landing page system scale for new campaigns?
Yes. Templates were built modularly so Northline can launch new campaign pages quickly while staying on-brand and conversion-focused.
