Web Development
Summit Legal
+55% qualified leads
CMS-driven company site with SEO architecture, service landing pages, and conversion-focused contact flows.
Summit Legal’s outdated site failed to reflect their expertise or capture inbound leads. They needed a credible digital presence that ranked locally and converted visitors into consultations.
Poor mobile experience, weak SEO structure, and generic service pages meant potential clients bounced before reaching out — especially on competitive legal search terms.
We launched a CMS-driven site with practice-area landing pages, local SEO foundations, attorney profiles, and streamlined contact flows designed to qualify leads before they hit the inbox.
Project details
Client
Summit Legal
Category
Web Development
Year
2023
Key result
+55% qualified leads
From kickoff to launch — the step-by-step process we followed with Summit Legal to reach measurable results.
Existing pages, search rankings, and competitor presence were reviewed to define priority practice areas.
Site architecture, attorney profiles, and conversion-focused page templates were designed for trust and clarity.
Next.js site and Contentful CMS were built with schema markup, lead forms, and CRM integration.
On-page SEO, performance tuning, and ongoing content updates drove steady growth in qualified inbound leads.
Existing pages, search rankings, and competitor presence were reviewed to define priority practice areas.
Site architecture, attorney profiles, and conversion-focused page templates were designed for trust and clarity.
Next.js site and Contentful CMS were built with schema markup, lead forms, and CRM integration.
On-page SEO, performance tuning, and ongoing content updates drove steady growth in qualified inbound leads.
Key performance indicators tracked before and after launch for the corporate website engagement.
+55%
Qualified leads
Inbound consultations with clear intent
+120%
Organic traffic
Growth from local SEO and content pages
95+
Lighthouse score
Performance across mobile and desktop
8
Practice-area pages
SEO-optimized landing pages for core services
The defining capabilities and decisions that shaped the final product for Summit Legal.
Summit Legal’s team publishes practice areas, attorney bios, and blog posts without developer involvement.
Structured data and location-focused pages help the firm rank for competitive legal search terms.
Contact flows capture case type, urgency, and contact preferences so inquiries arrive pre-qualified.
Form submissions flow directly into their CRM with routing rules based on practice area and location.
• Responsive corporate website with practice-area and attorney pages
• CMS setup for content updates without developer dependency
• On-page SEO, schema markup, and local search optimization
• Lead capture forms with qualification fields and CRM integration
• Performance optimization targeting strong Core Web Vitals scores
Next.js
Contentful
TypeScript
Google Analytics
Vercel
“The new site finally represents who we are. Inbound leads are up, and the inquiries we get are much better qualified than before.”
James Whitfield
Managing Partner, Summit Legal
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Answers about scope, timeline, and outcomes for the Summit Legal project.
What CMS powers the Summit Legal website?
Contentful gives their team flexible content modeling for practice areas, attorney profiles, and blog posts without needing developers for routine updates.
How did SEO changes improve lead quality?
Practice-area landing pages, local schema markup, and clearer contact flows attracted visitors searching for specific legal services — not generic traffic.
Can Summit Legal update the site themselves?
Yes. The CMS lets their team publish pages, edit attorney bios, and manage lead forms independently while keeping design and SEO structure intact.
How long did the corporate website project take?
Discovery, design, CMS build, and SEO setup took around 10 weeks from kickoff to launch, with ongoing content support after go-live.
